In The News: Ralph Lauren Seizes the Slopes in Switzerland

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Gstaad, Switzerland has long been a family favorite for most Europeans, for the annual tumble-down-the-hill-while

trying-to-teach-the-kids-how-to-ski ‘holiday’.

 

But the already well known resort town was just put on the map again as the home of the first of two new  Ralph Lauren

boutiques.

 

The esthetics of the store are very different from the classic and clean cut American Ralph Lauren stores as it fits in its

Swiss mountain surroundings with Navajo rugs, antique furniture, and unique artwork.

 

The store will carry the brands Ralph Lauren Collection, Purple Label, Black Label, Blue Label, Polo, RLX Ski and the new

Ralph Lauren Watch collections.

 

No mention of Ralph Lauren kids clothes though, luckily, alexandalexa.com has a huge variety of Ralph Lauren

kids clothing for babies, girls and boys, some of which seem to be inspired by the Swiss location, as it is perfect

for hitting the slopes in style:

 

Ralph Lauren: Navy Knitted Polar Bear Sweater, £100.003540-0

 

Ralph Lauren: Navy Down All In One Bunting Suit, £96.002846-0

 

Ralph Lauren: Plain Cream Cable Knit Cashmere Jumper, £70.001077-0

 

A second Gstaad Ralph Lauren boutique is planned for the lobby of the esteemed Gstaad Palace hotel…

perhaps that one will carry the kids wear!

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