Last year, HUGO BOSS launched a global design contest which aimed to support the next generation of urban creatives.
This year, HUGO BOSS has announced their selection, chosen from over 13,000 entries submitted online across
108 countries and has decided to use it to illustrate a limited edition bottle of the brand’s iconic HUGO by HUGO
BOSS fragrance.
The winning entry was submitted by 39-year-old Marvin Pedro of the Philippines, his work was chosen for the
iconic simplicity of his contemporary design.
The artists work seems to have found its way from the fragrance bottle to the design room, especially when it comes
to the new HUGO BOSS children’s line, with urban style and casual contemporary wears overtaking the expected
polo shirts and tee shirts HUGO BOSS has always been known for.
Here are some of our favourite urban style HUGO BOSS kids items from Alexandalexa.com:
Hugo Boss: Smart Grey Cardigan, £67.00
Hugo Boss: Dark and Light Grey Branded Boss Scarf, £34.50
Hugo Boss: Dark Denim Slim Fit Jeans, £82.00
