Spring/Summer 2011 Trend Report: Minimalism

The trend for minimalism is commonly seen after cultural oppression, so it is fitting that it has seen a resurrection in our current economic climate. We last saw minimalism in the early nineties when the economy was plagued with recession, pioneered by Calvin Klein and Prada. Fashion was stripped of fussy beading and instead saw clothing shaded in neutral tones and uncomplicated silhouettes.  Although this may sound a little stark for your joyous little one, kidswear designers have taken on the practicality of minimalism, Velcro and poppers are used for fastenings, fabrics are print free and shaded in neutral tones such as stone greys and snowy whites and silhouettes are easy-to-wear, functional and sporty.

DIOR Sleeveless Dress

BURBERRY White Coat

DIOR White Baby Tee

MAYORAL Playsuit With Bow

RALPH LAUREN Bathing Suit

FINGER IN THE NOSE Grey Jeans

MUNSTER Jumpsuit

Words by Junior Magazine Fashion Editor, Matthew Holroyd

In The News: Belinda Earl joins Alexandalexa.com

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Alexandalexa.com has appointed Jaeger GroupBelinda Earl as non-executive chairman for its spring/summer

2010 expansion.

 

Alexandalexa.com, created by husband and wife team Alex Theophanous and Alexa Till the online company

retails luxury childrenswear labels including Burberry, D&G, Antik BatikRoberto Cavalli, Ralph Lauren, Cacharel,

John Galliano, Calvin Klein, Hackett, Juicy Couture and more.

 

Belinda Earl says she ”(is) delighted to be joining the board of alexandalexa.com and I look forward to working with

the team to develop the growth strategy of this exciting online venture.”

 

Alexandalexa.com will be adding numerous luxury children’s brands to its lineup of online apparel within the next

few months ensuring you can dress your kids in the most stylish items from the best brands.

Cosy Kid’s Winter Accessories

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Once you have chosen a jacket for your child, it is important to make sure they have the right accessories to make

their weather fighting look complete and cosy.

Great in Grey

D&G Junior: Grey And Navy Beanie Hat, £50.00

D&G Junior: Grey And Navy Beanie Hat, £50.00

D&G Junior: Grey And Navy Scarf, £61.50

D&G Junior: Grey And Navy Scarf, £61.50

Classic Calvin

Delightful in Diesel

Diesel: Candy Pink Bobble Hat, £25.00

Diesel: Candy Pink Bobble Hat, £25.00

Diesel: Candy Pink Gloves, £18.00

Diesel: Candy Pink Gloves, £18.00

Scrumptious Stripes

Caramel Baby & Child: Stripy Robin Hat, £38.50

Caramel Baby & Child: Stripy Robin Hat, £38.50

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Caramel Baby & Child: Redmund Stripy Gloves, £38.50

Mayoral: Striped Hat And Scarf Set, £18.00

Mayoral: Striped Hat And Scarf Set, £18.00

Great Galliano

John Galliano: Sheepskin Hat, £165.00

John Galliano: Sheepskin Hat, £165.00

Beautiful Bobble

Cacharel: Pink Bobble Hat, £42.50

Cacharel: Pink Bobble Hat, £42.50

Cacharel: Pink Bobble Scarf, £47.50

Cacharel: Pink Bobble Scarf, £47.50

Quincy: Grey Woolly Bobble Hat, £37.00

Quincy: Grey Woolly Bobble Hat, £37.00

Quincy: Red and White Sherpa Scarf, £45.00

Quincy: Red and White Sherpa Scarf, £45.00

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