SS11 Kids’ Fashion Trends

With most of us scrambling to prepare ourselves and our children for the coming cold, the world of fashion has moved on, sharing the trends of Spring Summer 2011 in four fashion capitals around the world.

On these grown up catwalk, the rules of SS11 fashion have been set, translating to kidswear for the same season. We picked the top trends from the grown up catwalk to give you a sneak peak at what is coming when the weather warms up once again.

WONDERLAND WHITES: For womens’ wear, almost every designer included a neutral palette in their collection, with lovely rich white fabrics and feminine classics like skirts, bows, ruffles and pleats. This girly girl look can be seen all over the SS11 collections of the world’s best kids’ brands, from Roberto Cavalli and Chloe to more casual lines like Scotch & Soda.

TANGERINE: Tangerine is this coming season’s juiciest colour, with runway looks from Marc by Marc Jacobs, Rebecca Taylor and Stella McCartney showcasing this vibrant and happy hue. In the land of kidswear, this same colour trend comes into in play for both boys and girls, with tasty tangerine offerings from the likes of Hugo Boss, Ralph Lauren, Sonia Rykeil and Dior Kids.

MINI GATSBY: Designers like Viktor & Rolf, Hermes and John Galliano, seemed to have taken their inspiration from the fashions of the 1920s with cuffed, pleated trousers, loose fitting sleeves, crisp shirting, trilby’s and fedoras.

BRIGHT FLORALS: It wouldn’t be Spring Summer if there weren’t any floral patterns amongst the collections, and D&G, Jil Sander and Erdem seem to have committed the most to the trend, with last season’s liberty prints being replaced with bright florals in full bloom.

History of the Tee

It is hard to think of a bigger fashion success story than the T-shirt. Everyone has one, from the family dog to the prime minister – and no wardrobe is complete without at least a few.

The T-shirt made its debut at the beginning of the 20th century when U.S  Army tailors noticed that their European allies were wearing more comfortable cotton versions of the scratchy wool undershirts their men were kitted up in.

So, to keep things fair, the U.S Army designed their own version of the undergarment and added short sleeves to create the design the object we all know today as the T-Shirt.

To celebrate this non chalant but important invention, we put together a style board for boys and for girls with our favourite t-shirts from this season’s collections at!


1. JUICY COUTURE white sunglasses tee


3. JUICY COUTURE black tee with sequin letter shirt

4. HELLO KITTY hot pink tee

5. ED HARDY yellow tee


1. RALPH LAUREN usa flag tee

2. MONEY black tee with gold logo

3. ED HARDY brown gorilla tee

4. LITTLE MARC JACOBS striped tee

5. JUNIOR GAULTIER boxing tee

History of the Hoodie

The hood is a marvelous invention, perfect for keeping off the rain, protecting our little ears, and creating one of the most popular items of the modern wardrobe, The Hoodie.

The Hoodie is an item we all own, and an object of our wardrobe that encompasses all of our favorite adjectives: comfortable, cozy and casual.

The garment first came into play in the Middle Ages as part of Catholic monk’s tunics, which had long decorative hoods or ‘cowls’; however, the history of the specific style we wear today began in the 1930s, produced by the brand Champion, for workers cold storage warehouses.

The popularity of Champion’s design spread quickly and sportswear designers began to develop entire collections based around the clothing item. By the 1970s, the hoodie was a clothing classic, perfect for sports, camping, chilling, studying, layering, styling and so on…

In countries where children need not wear a uniform, it is the perfect back to school wardrobe piece, and for kids that do wear uniforms, it is a great cover-up on a cold fall day, so, in celebration of the back to school season (which is creeping up far to quickly) we picked out 8 of our favourite hoodies for your children from the world’s best kidswear designers:

1. D&G JUNIOR blue hooded zip-up jumper, £102.00

2. JOHN PAUL GALLIANO newspaper print hoodie, £72.00

3. RALPH LAUREN grey and navy striped hooded jumper, £82.00

4. LITTLE MARC JACOBS miss marc Jacobs jumper dress, £90.50

5. HACKETT red hooded jumper, £66.00

6. RARE THE KID grey hooded sweat top, £96.00

7. JUICY COUTURE regal blue velour tracksuit, £124.95 (only tracksuit top pictured here!)

8. DIESEL grey jumper with coloured print, £46.00

If your children love hoodies as much as we do, send us picture to [email protected] and we will post the picture of your hooded cutie on the Their Little Wardrobe section of our blog!

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