Spring/Summer 2011 Trend Report: Minimalism

The trend for minimalism is commonly seen after cultural oppression, so it is fitting that it has seen a resurrection in our current economic climate. We last saw minimalism in the early nineties when the economy was plagued with recession, pioneered by Calvin Klein and Prada. Fashion was stripped of fussy beading and instead saw clothing shaded in neutral tones and uncomplicated silhouettes.  Although this may sound a little stark for your joyous little one, kidswear designers have taken on the practicality of minimalism, Velcro and poppers are used for fastenings, fabrics are print free and shaded in neutral tones such as stone greys and snowy whites and silhouettes are easy-to-wear, functional and sporty.

DIOR Sleeveless Dress


DIOR White Baby Tee

MAYORAL Playsuit With Bow



MUNSTER Jumpsuit

Words by Junior Magazine Fashion Editor, Matthew Holroyd

If They Will Wear It, They Will Eat It!



If your kiddies get bored with or refuse to finish their food, one way to liven’ things up is to turn an ordinary lunchtime sandwich into something special with the help of Funky Lunch.

Funky Lunch has received global publicity by creating a book that teaches parents how to make healthy exciting lunches for their kids that are sure to keep meals interesting and help your children to enjoy a wider range of foods.

The idea is, to create something your kids’ will be interested in, their favourite cartoon character, animal, shape, sport ect…so, we thought we’d help you out by adapting the Funky Lunch Motto, and giving you some inspiration, because we figure, if they’ll wear it, they’ll eat it.

MONNALISA White Glitter Daisy Tee



D&G JUNIOR Baby Lion Tee






PAUL SMITH Organic Blue Train Shirt



FABRIC FLAVOURS Enormous Crocodile Shirt



PAUL SMITH Robot Sandwich


You can purchase a personalized copy of the Funky Lunch book online or find an unsigned copy on Amazon or your local Waterstones store.

Behind The Scenes: The Alexandalexa back to School Shoot

This week we did our amazing ‘Back to School’ shoot for alexandalexa.com at Dulwich College in London (where some of Harry Potter was filmed!).

We were so lucky to have Jamelia’s gorgeous daughters Teja and Tiani starring in the shoot alongside a great team of mini models, all of whom were absolute stars on set.

Here are some of our fun photos from behind the scenes! you can see more photos on our facebook page too!


Kids Summer Outfits: Parks & Picnics

With such a lovely European summer this year, spending the day in the park at play and then having a fun family picnic is the perfect outing for both parents and children.

To celebrate the summer season and the park and picnic combo, we put together some fun and comfy outfits, sure to keep your kids and babies stylish and smiling the whole day through.

QUIET NOTE: all of the items we chose for the picnic & park styleboard are on sale, so, not only will you get 50% off the regular price, but also an additional 10% off the sale price with this cheeky discount code: TLWSALE

MUNSTER KIDS mr munster tee, £15.00

ROBERTO CAVALLI white turn down shorts, £47.50

RAY-BAN classic aviators in brown, £55.00

RACHEL RILEY white dress with red strawberry print, £32.50

ZOOBUG SUNGLASSES pink vintage sunglasses, £28.00

LITTLE MARC JACOBS pink cardigan, £34.00

TARTINE ET CHOCOLAT black and blue dungaree set, £41.00

TAMMY DONOHOE grey green fisher hat, £17.00

RAY-BAN white wayfarer sunglasses, £53.00

CACHAREL coral pinafore dress, £37.00

CACHAREL coral hat with white petal print, £19.50

CHLOE taupe oversized sunglasses, £155.00

Wimbledon Warm-up: For You And Your Little Tennis Lovers

The 2010 Wimbledon Championships are coming up, starting on the 21st June and running until the fourth of July. If you and your little ones are fans of ‘the tennis’ and want to prepare for the pending excitement, we found some great ways to do so!

Tiny Tennis Kit

Ralph Lauren has become the first ever Official Outfitter of Wimbledon, designing outfits for all on-court officials, umpires, ball boys and ball girls. To make sure your tiny tennis lover sticks out in the crowd, while still fitting in with a Ralph Lauren look, check out these colourful options from RL’s kidswear line, along with cute accessories and a great tennis bag to carry their racket when it is their turn to play!


A) ANGELA MOORE Tennis Tales Hair Tie – Green Elastic, £8.00

B) RALPH LAUREN pink baseball cap, £21.00

C) Pink Pony Tennis Balls, £3.00

D) RALPH LAUREN multi patchwork tennis dress, £41.00

E) PRINCE AirO Team Maria Junior Racquet, £24.00



F) ZOOBUG SUNGLASSES black polarised sunglasses, £38.00

G) RALPH LAUREN yellow baseball cap, £21.00

H) RALPH LAUREN multi stripe polo, £34.00

I) Ame & Lulu Tennis Backpack, £25.00

Tennis Themed Fun At Home

Flip on your creative tennis themed light switch and enjoy some tennis themed fun at home. Sip on a hot or cold drinks in cute thermal tennis tumblers while you and the kiddies munch on tennis themed treats and cuddle up on the couch to read a tennis themed book!

A) Tumblers, £24.00

B) Tennis Light Switch, £24.99

C) Alice The Tennis Fairy, £3.99

D) What if the Shark Wears Tennis Shoes, £4.50

E) Tennis Cupcake from Primrose Bakery

F) Tennis Cookies from Elini’s, £14.00


Sculpt your Small Sharapova or Mini MacEnroe


If the upcoming excitement of Wimbledon inspires your child to pick up a racket, there are some great places for them to learn.

Will To Win: Offers children 4-11 lessons in various locations throughout London

British Tennis LTA: For children from age 2-14, each lesson is specifically tailored to your child’s age group.

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