BE OUR BUYER: Indikidual is the unique children’s capsule collection that everyone is talking about

Indikidual kids clothes


There is a new little brand on the block that everyone seems to be talking about. The premier capsule collection by London brand Indikidual, comprises of a selection of 100% organic cotton basics which are achingly cute without being sickly-sweet. This new brand hot on in the mummy blogosphere – already a talking point for our favourite bloggers such as Babyccino Kids, Little Scandinavian, Babyology,  Paul & Paula and il Mondo di Ingrid. Be amongst the first to try the Indikidual range when you join us on Friday for the AlexandAlexa Be Our Buyer secret shopping event.


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BE OUR BUYER: Elfie clothing creates traditional looks which will delight children with fairytale touches


 Following the phenomenal success of their famous animal knits the ladies from Elfie have introduced their first full collection for girls, boys and babies. AlexandAlexa are so lucky to have secured some of this lovely collection for the ‘Be Our Buyer shoppers as this collection is sure to be highly coveted. If you love the vintage look and get excited about old-school craftsmenship you will love this nostalgic brand, made extra special with fairytale touches.
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BE OUR BUYER: Nununu! Cool urban styles for kids to make a fuss in


Nununu’s urban apparel follows  the idea that kids should be seen and heard.   Designed and made in Israel, this brand is just starting out in the UK and we couldn’t resist shouting about it. If you’re into kidswear clichés you won’t find them here. Nununu is taking part in AlexandAlexa’s Be Our Buyer shopping event – where you will have an opportunity to try this brand for yourself with an introductory offer.


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BE OUR BUYER: These boots were made for walking…and crawling

Cowboy Jack

There’s a new character in Hollywood – we call him Cowboy Jack.

This week AlexandAlexa will be featuring a range of premium leather cowboy boots designed especially for kids, in their ‘Be Our Buyer’ shopping event.  Made in the USA, Cowboy Jack is already a hit with the Hollywood celebrity set with the children of Jessica Alba, Gwen Stefani and Heidi Klum already fans. Mum will know how fun it can be to rock this style – so we weren’t surprised when the Cowboy Jack team told us their mini fans often refuse to take them off.

These styles have only just arrived in the UK also come in super-cute baby sizes, available for children from 9 months.

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The first glimpse of our personalised kids’ football kits

 Kids football kits


AlexandAlexa have kicked off the football season with the introduction of official Premier League kids’ football kits for next season. So far with have home, away and training gear for three of the world’s greatest teams, Liverpool FC, Arsenal FC and Manchester United. Expect complete kids football kits and official soccer gear for babies through to 13 years. Most excitingly our kids’ football kits can be personalised when you order.




Read on to take a look at the process as it happens.


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