By now we all know that florals are going to be HUGE in adult collections for SS12 and the same holds true for kids. There is nothing sissy about these hot-house styles and garden themes don’t have to exclude boys. As usual Kids’ designers really let their imaginations go to town here with classic, modern, retro, urban, quirky and avant-garde interpretations.
Kickle: Fashion Made Fun for Kids
The 'Jungle Look' Tee In Black
AlexandAlexa is proud to introduce our first collection from our private label, Kickle. Exclusive to AlexandAlexa, the Kickle T-shirt collection is ‘Fashion Made Fun’ from £20.
Suzzane Ermann: For Little Girls who Dream of Paris
Suzzane Ermann Etoile Coral Dress
Designer Suzanne Ermann started her ground breaking bridal collection in Paris in 1994 after training with the likes of Chantal Thomas, Chanel and Thierry Mugler. Her use of luxe fabrics to create shapes and movement gives these dresses a magical quality. The pieces for girls are truly princess dresses without being clichéd.
Discover The Trunkisaurus
We couldn’t wait to share one of our favourite new videos with you from the team at Trunki. These British creators of original luggage for kids make some of our best sellers, including the Trunkisaurus ride-on suitcase for travelling tots (available in green or yellow). Since the companies remarkable start in 2006 , they have expanded their range to include other cute travel essentials, which double as quirky friends to keep the kids entertained. When the guys from Trunki turned up at AlexandAlexa the other day we were all wondering if they were carrying new samples or if they have taken to using the Trunkis as briefcases.
NEW BRAND: Wildfox for kids now at AlexandAlexa
Childhood friends and designers Kimberly Gordon and Emily Faulstich
Introducing the collection for girls by cult American brand Wildfox. Wildfox’s vintage inspired T-Shirts are favourites with celebrities and fashionistas worldwide, little fans include Coco Arquette, Sadie Sandler, Angel Iris Murphy Brown. The label’s whimsical designs have featured in Glamour Magazine, Nylon, In Style and on cult show Glee. The adult collection is characterised by a rebellious, rock-chick vibe but the children’s collection is definitely all about being free spirited and fun.
