There is a new little brand on the block that everyone seems to be talking about. The premier capsule collection by London brand Indikidual, comprises of a selection of 100% organic cotton basics which are achingly cute without being sickly-sweet. This new brand hot on in the mummy blogosphere – already a talking point for our favourite bloggers such as Babyccino Kids, Little Scandinavian, Babyology, Paul & Paula and il Mondo di Ingrid. Be amongst the first to try the Indikidual range when you join us on Friday for the AlexandAlexa Be Our Buyer secret shopping event.
