Spring/Summer 2011 Trend Report: Minimalism

The trend for minimalism is commonly seen after cultural oppression, so it is fitting that it has seen a resurrection in our current economic climate. We last saw minimalism in the early nineties when the economy was plagued with recession, pioneered by Calvin Klein and Prada. Fashion was stripped of fussy beading and instead saw clothing shaded in neutral tones and uncomplicated silhouettes.  Although this may sound a little stark for your joyous little one, kidswear designers have taken on the practicality of minimalism, Velcro and poppers are used for fastenings, fabrics are print free and shaded in neutral tones such as stone greys and snowy whites and silhouettes are easy-to-wear, functional and sporty.

DIOR Sleeveless Dress

BURBERRY White Coat

DIOR White Baby Tee

MAYORAL Playsuit With Bow

RALPH LAUREN Bathing Suit

FINGER IN THE NOSE Grey Jeans

MUNSTER Jumpsuit

Words by Junior Magazine Fashion Editor, Matthew Holroyd

Little Fashion Week

Though some of you parent fashionistas may be sick of the Fashion Week tweets, posts and facebook news, those that aren’t, our lovely AlexandAlexa.com Newsletter featured the best kidswear designers from the fashion capitals hosting the four fashion weeks in the States and in Europe.

If you haven’t already signed up for the AlexandAlexa.com Newsletter, you can sign up here for bi-weekly updates that exclusive promotions and access to the World’s Best Kidsbrands.

But if you missed it, here are they Fashion Week picks for your little ones:

NEW YORK – Designer Highlights on American brands DKNY and RALPH LAUREN

PARIS – Designer Highlights on French brands CHLOE and DIOR

LONDON – Designer Highlights on English brands BURBERRY and PAUL SMITH

MILAN – Designer Highlights on Italian brand Dolce & Gabanna Junior

AlexandAlexa.com featured in Jackie Magazine

This month’s Jackie Magazine featured AlexandAlexa.com in 14 pages of it’s Yummy Mummy Issue, as we didn’t want to fill your entire scrolling page with images, we thought we would just share a few of their style boards which give you celebrity kids’ looks and a mini Paris look!

The Paris Look Links: LITTLE MARC JACOBS dress, MONNALISA dress, MOSCHINO shoes

Suri’s Look Links:CHLOE bag, ROBERTO CAVALLI gloves, JUNIOR GAULTIER skirt

Levi’s Look Links: RALPH LAUREN shoes and RAY-BAN sunglasses

Nahla’s Look Links: CHLOE dress, D&G JUNIOR bag, BURBERRY dress

Kingston’s Look Links: IMPS&ELFS hoodie, FABRIC FLAVOURS shirt,TARTINE ET CHOCOLAT socks

ABC’s of Christmas

ANTIK BATIK Purple Sequin Silk Dress


BURBERRY Quilted Coat With Fur Trim


CHLOE Herringbone Cape


D&G JUNIOR Ski Inspired Cardigan


ENCYCLOPEDIA MYTHOLOGICA pop up book


FENDI booties


GALUCCI shoes


HACKETT cap


IMPS & ELFS shirt


JUNIOR GAULTIER dress


KID BY PHILLIP LIM scarf


LITTLE PAUL & JOE dress


NO ADDED SUGAR playsuit


ONE-piece set


PAUL SMITH cardigan


QUINCY dress


RALPH LAUREN robe


SONIA RYKIEL skirt


TORRES coat


UGG boots


VILAC toy


WHITE coat


XMAS trex


YVES SAINT LAURENT colouring book


ZOOM PEEP socks


WP SlimStat