Spring/Summer 2011 Trend Report: Minimalism

The trend for minimalism is commonly seen after cultural oppression, so it is fitting that it has seen a resurrection in our current economic climate. We last saw minimalism in the early nineties when the economy was plagued with recession, pioneered by Calvin Klein and Prada. Fashion was stripped of fussy beading and instead saw clothing shaded in neutral tones and uncomplicated silhouettes.  Although this may sound a little stark for your joyous little one, kidswear designers have taken on the practicality of minimalism, Velcro and poppers are used for fastenings, fabrics are print free and shaded in neutral tones such as stone greys and snowy whites and silhouettes are easy-to-wear, functional and sporty.

DIOR Sleeveless Dress


DIOR White Baby Tee

MAYORAL Playsuit With Bow



MUNSTER Jumpsuit

Words by Junior Magazine Fashion Editor, Matthew Holroyd

Little Fashion Week

Though some of you parent fashionistas may be sick of the Fashion Week tweets, posts and facebook news, those that aren’t, our lovely AlexandAlexa.com Newsletter featured the best kidswear designers from the fashion capitals hosting the four fashion weeks in the States and in Europe.

If you haven’t already signed up for the AlexandAlexa.com Newsletter, you can sign up here for bi-weekly updates that exclusive promotions and access to the World’s Best Kidsbrands.

But if you missed it, here are they Fashion Week picks for your little ones:

NEW YORK – Designer Highlights on American brands DKNY and RALPH LAUREN

PARIS – Designer Highlights on French brands CHLOE and DIOR

LONDON – Designer Highlights on English brands BURBERRY and PAUL SMITH

MILAN – Designer Highlights on Italian brand Dolce & Gabanna Junior

One Dress, Three Ways: SS11 Little Marc Jacobs Hawaii Dress

With children growing as quickly as they do, it is important they get as much use out of their clothing as possible.

The best way to do this is to create a ‘capsule wardrobe’ that consists of quality clothing they love that is both interchangeable and diverse.

To show the simplicity of this theory, we used one of our new Spring Summer 2011 Little Marc Jacobs dresses that can be a sweet and simple summer option with a pair of sandals or over a swim suit AND that can be layered up in Spring to suit all sorts of weather and occasions.

LITTLE MARC JACOBS Hawaii Dress with Graphic Print

LITTLE MARC JACOBS Blue Ruffled Cardigan

CHLOE Taupe Oversized Sunglasses

CHLOE Brown Cross Body Mini-Me Bag

LITTLE MARC JACOBS Purple Sketch Ballet Shoes

LITTLE MARC JACOBS Hawaii Dress with Graphic Print


FALKE Pink Cotton Tights

CHLOE Pink Top with Detailing

LITTLE MARC JACOBS Transparent Rain Coat with Red Trim

LITTLE MARC JACOBS Hawaii Dress with Graphic Print

LITTLE MARC JACOBS Miss Marc Jacobs Jumper Dress

LITTLE MARC JACOBS Geri Hat with Badges

D&G JUNIOR Metallic Silver Trainers

BURBERRY White Ribbed Tights

AlexandAlexa.com featured in Jackie Magazine

This month’s Jackie Magazine featured AlexandAlexa.com in 14 pages of it’s Yummy Mummy Issue, as we didn’t want to fill your entire scrolling page with images, we thought we would just share a few of their style boards which give you celebrity kids’ looks and a mini Paris look!

The Paris Look Links: LITTLE MARC JACOBS dress, MONNALISA dress, MOSCHINO shoes

Suri’s Look Links:CHLOE bag, ROBERTO CAVALLI gloves, JUNIOR GAULTIER skirt

Levi’s Look Links: RALPH LAUREN shoes and RAY-BAN sunglasses

Nahla’s Look Links: CHLOE dress, D&G JUNIOR bag, BURBERRY dress

Kingston’s Look Links: IMPS&ELFS hoodie, FABRIC FLAVOURS shirt,TARTINE ET CHOCOLAT socks

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