AlexandAlexa, Winner of The Junior Design Awards’ ‘Best Online Fashion Retailer 2012′

Junior Design Awards best online retailer 2012

The team at AlexandAlexa are delighted to announce that for the second consecutive year we have been awarded ‘BEST ONLINE FASHION RETAILER’ in the prestigious Junior Design Awards.

A big thank you needs to go to all AlexandAlexa customers, you have embraced the past years exciting projects with such enthusiasm. Your support has allowed AlexandAlexa to create a global style destination for kids and a fantastic shopping experience for parents.

Read on to find out about all the fun we have been having in the past year:


Read the rest of this entry »

BE OUR BUYER: Bebe by Minihaha, clothes exclusively for the under-twos

Bebe by minihaha babies


Leading Australian brand Minihaha has launched a collection exclusively for the under-twos called Bébé! We always get excited about Australian brands as they usually promise a winning combination of excellent quality and original style, making them too cute to resist. This little brand is causing a big stir, recently appearing in Practical Parenting, CWB, Kids, Little Baby One and Cosmopolitan Pregnancy magazine. We are very lucky that this collection has joined AlexandaAlexa for this week’s ‘Be Our Buyer’ shopping event. Sign up today and you not only get an introductory offer on Bebe by Minihaha but you will also get the chance to vote it into our permanent collection.


Proceed for cuteness overload….


Read the rest of this entry »

BE OUR BUYER: Traditional smocked dresses for little girls by Annafie

ANNAFIE smocked dresses for girls

Annafie frocks are dresses that your little girl will keep to show her own daughters. The hand finished dresses; designed by Countess Von Kospoth, combine traditional smocking techniques with fresh contemporary colours and prints. This weekend you will have a chance. This weekend is your chance to treat your little girl to one (or more) of these lovely creations at an introductory price and if you love it, vote for it to join AlexandAlexa. Registered shoppers can also choose from Annafie’s cashmere cardigans, baby boy rompers and pretty blouses.

Be our buyer sign up


Read on to find out about a truly special children’s collection…..

Read the rest of this entry »

BE OUR BUYER: Great new styles for Girls, Boys and Babies!



At we scour the world for the best kids’ brands, but as parents only you can really put them to the test. We would like to invite our customers to become our virtual fashion buyers. Shop new kids’ brands at an amazing 50% off and then vote in the ones you loved to join our permanent collection. The ‘Be Our Buyer’ events starts on Friday 25 May  and runs for 72 hours only! Access to the event is by email invitation only. If you have signed-up to a passed ‘Be Our Buyer’ event, no need to enter your details again – you’re on the list and will receive your alert as soon as the sale is live.


sign up to bob


This weeks there is really something for everyone with collections for girls, boys and bonnie babies. Whether your child is a mini hipster or a little princess you will find a brand for you. To preview this week’s brands click on the images below.


Read the rest of this entry »

Sophie La Girafe: The status teething toy that took the world by storm

AlexandAlexa are pleased to welcome a cute new addition to our team. In her native France more than 800,000 of these charming family pets are adopted every year, almost matching the national birth rate. She’s taken a ride in the designer bags of Hollywood’s most recluse celebrities and boasts a 5 star rating on Mumsnet. No she isn’t a designer pug – she’s a rubber toy for your baby to chew, suck and toss on the floor.


Sophie La Giraffe celebrityCelebrity Sophie the giraffe


Read on to discover what all the fuss is about.


Read the rest of this entry »

WP SlimStat