The first glimpse of our personalised kids’ football kits

 Kids football kits


AlexandAlexa have kicked off the football season with the introduction of official Premier League kids’ football kits for next season. So far with have home, away and training gear for three of the world’s greatest teams, Liverpool FC, Arsenal FC and Manchester United. Expect complete kids football kits and official soccer gear for babies through to 13 years. Most excitingly our kids’ football kits can be personalised when you order.




Read on to take a look at the process as it happens.


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We love our Sun-San sandals! Go anywhere sandals for children in a rainbow of colours


Why do we love them: New to AlexandAlexa for SS12 the Sun-San sandal can be worn in the sea, on the rocks and to afternoon tea with Grandma. The waterproof leather and rust proof buckles mean that these cute trend-lead styles really can be worn literally everywhere. Sun-San sandals have been American cult classics since the 1940 and are now a favourite with the celebrity set, spotted on the likes of Suri Cruise and Matilda Ledger.

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BE OUR BUYER: Bebe by Minihaha, clothes exclusively for the under-twos

Bebe by minihaha babies


Leading Australian brand Minihaha has launched a collection exclusively for the under-twos called Bébé! We always get excited about Australian brands as they usually promise a winning combination of excellent quality and original style, making them too cute to resist. This little brand is causing a big stir, recently appearing in Practical Parenting, CWB, Kids, Little Baby One and Cosmopolitan Pregnancy magazine. We are very lucky that this collection has joined AlexandaAlexa for this week’s ‘Be Our Buyer’ shopping event. Sign up today and you not only get an introductory offer on Bebe by Minihaha but you will also get the chance to vote it into our permanent collection.


Proceed for cuteness overload….


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BE OUR BUYER: Traditional smocked dresses for little girls by Annafie

ANNAFIE smocked dresses for girls

Annafie frocks are dresses that your little girl will keep to show her own daughters. The hand finished dresses; designed by Countess Von Kospoth, combine traditional smocking techniques with fresh contemporary colours and prints. This weekend you will have a chance. This weekend is your chance to treat your little girl to one (or more) of these lovely creations at an introductory price and if you love it, vote for it to join AlexandAlexa. Registered shoppers can also choose from Annafie’s cashmere cardigans, baby boy rompers and pretty blouses.

Be our buyer sign up


Read on to find out about a truly special children’s collection…..

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Actress and designer Sadie Frost creates an ‘Urban Cool’ look for girls with Kickle

Sadie Frost KickleIt’s been months in the making and now it’s finally here! We are so excited to introduce to you our fabulous summer collection for little girls, from our own label, Kickle.We’ve gone through a long process to perfect the shapes and prints, and have even had our fashion friends try & test them on their biggest critics – their own kids! Actress and designer, Sadie Frost, chose our Galaxy Print Jumpsuit to create an ‘Urban Cool’ look for her daughter Iris.

Read on for more of Sadie Frost’s styling notes.


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