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Here at AlexandAlexa HQ we are totally addicted to the beautiful matte pages Australian Magazine, Frankie. So we were delighted when we spotted AlexandAlexa inside. This is your go-to publication if you love whimsical design and beautiful things. The magazine has a fresh and original look that will take you back to that cool Melbourne café or Sydney boutique.  You can pick up your copy of Frankie  in quality Magazine retailers worldwide or you can check out Frankie online. Read the rest of this entry »

BUILD YOUR SCHOOL BACKPACK COMPETITION: Your chance to win Back To School essentials from AlexandAlexa on Pinterest

#backtoschool  is giving you the chance to win all your choice of Back To School essentials to give your kids an extra head start on their first day back!


All you have to do is share your Back To School wish list on Pinterest to win it!


The person with the most inspiring pin board will win their favourite Back to School essentials.


The prize consists of your choice of one school bag, one lunch box, one drink bottle and beautiful stationery to the value of £40 from AlexandAlexa’s extensive range.




Step one:

Follow AlexandAlexa on pinterest

Follow Me on Pinterest

Step two:

Create a pin board called ‘Back To School’ under the ‘Kids’ category on Pinterest.


Step three:

Pin the competition image from this page onto this board with #backtoschool in the description. (On the left, you can’t miss it!)

Step four:

Pin the following from the Back To School Shop at AlexandAlexa:

1 x school bag (click the link to view)

1 x item of school stationary (click the link to view)

1 x lunchbox (click the link to view)

1 x drink bottle (click the link to view)

Include #backtoschool in the description. Add other inspirational Back To School images to your pin board – add as many as you like to impress our judges.


Step five:

Submit your pinboard to us before Midnight Friday 24th August 2012 by emailing the link to your pin board to [email protected] with BACK TO SCHOOL in the subject line. Alternatively you can leave it in the comments below. (Please note: Comments on this blog are screened, there may be a short delay before your comment appears).


Not on Pinterest?

Sign up today, you have until Friday 24th August 2012 to complete your pinboard and submit it to the AlexandAlexa creative team for judging.


Prefer Facebook?

We also have a fantastic Back To School facebook competition running on the AlexandAlexa facebook page. Why not enter both?

Terms and conditions: Entrants may submit one entry.  Each pin board must contain one item from each of the four categories specified by AlexandAlexa, each of these specified pins must have #Backtoschool in the description. No purchase necessary. Judge’s Decision is final. The winning pinterest board will be judged by the team at AlexandAlexa. The competition is only open to followers of AlexandAlexa’s Pinterest page. The prize includes one the winner’s choice of school bag, school lunchbox, school drink bottle and stationary item from (subject to availability) . AlexandAlexa will also cover the cost of postage and handling. There is simply no cash or award alternative. All entries must be submitted by Midnight(GMT) Friday 24th August 2012. Entries must be submitted by email to [email protected] or in the comments section of the competition post of the blog. The winner will be contacted by Friday 31st August 2012 using the email address supplied. AlexandAlexa is not responsible for email systems failure. These rules may change at any time without notice, although copyright and licensing rights will not be affected.

Designer to watch, Roksanda Ilincic, launches a playful new line for children


 The name Roksanda Ilincic is synonymous with effortlessly cool dressing. Think structural dresses and bold contrasting colour pallets, a winning combination which has made fans of some of the world’s best dressed women. Her beautifully crafted demi-couture dresses have received global popularity since débuting in London in 2005 and are now available for the littlest fashion fans. Roksanda Ilincic’s hotly anticipated collection for children has got the grownups talking with recent features on the websites of Vogue UK, Harpers Bazaar and The Telegraph.

Known as Blossom, this exciting new addition to the label retains all of its playful use of colour and shape that we have come to love. Some of the Blossom pieces have been taken directly from the adult collection.


Read on to find see some of Roksanda Ilincic’s famous fans wearing her creations.

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The launch of the AlexandAlexa Sports Shop coincides with the opening of the London 2012 Olympics


alexandalexa sports clothes for girls

Best of friends, the girls take time out together on the AlexandAlexa sports shoot

What an exciting weekend it has been for us here in London. Everyone is buzzing about the Olympic street parties they attended, visiting the Olympic park and lining the route of the road cycling race. AlexandAlexa staff are particularly relived about the relatively pain free commute to work and the beautiful summer weather which has prevailed beyond the opening ceremony (except for a few showers for those amazing female cyclists). To coincide with the opening of the games we have officially launched our new look Sports Shop and are offering a celebratory 20.12% off selected sports brands for kids! So call half time between events to check out our fantastic new range including some of our favourite Olympic brands such as Nike and Speedo!

Even our mini-models are getting in on the sporting action, take a look at what they have been up to on and off the set of our sports shoot!

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Meet the Micro Scooters for kids – kick, push…kick, push…kick, push and glide


We are seriously impressed by these super-high tech credentials of these zippy little scooters. The creators of Micro Scooter have really thought about what kids to make it through the school run. These models can easily be used by children who have had no previous experience and have been receiving rave reviews from parents online.


Enter our competition to win a Micro Scooter to get your children to school


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BE OUR BUYER: Furious Kingston the clothing brand made especially with little boys in mind

Be our buyer furious kingston


Consistently Australian designers have been churning out quality kids clothing with a really fresh design approach Furious Kingston is no exception. These sweet styles for little gents will charm you with their vintage inspired details and amazing fabrics, but you will also love the way that every little detail is designed especially with boys in mind.  AlexandAlexa is delighted to be featuring Furious Kingston in this week’s secret ‘Be Our Buyer’ shopping event, where you can sample exciting new brands with an amazing 50% off introductory offer. Be Our Buyer shoppers were requesting more dedicated boy brands and we think Furious Kingston fits the bill perfectly.


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