Best in Class for Back to School Designer Clothes is proud to present the Class of 2011, a back to school campaign that features 6 ordinary kids with 6 extraordinary talents. Take a look at the latest issue of A&A magazine to meet the kids, get behind the scenes of the shoots and see the latest back to school looks from the world’s best designers.



Back to School at AlexandAlexa

Meet the kids, Shop these Back to School looks

The shoots feature the latest back to school designer fashion from Ralph Lauren, Rachel Riley, Paul Smith Junior, Scotch and Shrunk, Dior and Hunter. AlexandAlexa is your first stop for back to school designer shopping, choose from the world’s best brands for cool back to school bags, shoes, jackets and clothing.  Like the AlexandAlexa facebook page and sign up to our newsletter to stay up to date with these class acts and get the latest on back to school fashion.

Shop back to school designer fashion

Rachel Riley Bunny Dress Giveaway

We love Rachel Riley, (both the person and the brand) and thought it  was only fair that we share that love with you by having you and your kiddies take part in our Rachel Riley Bunny Dress Giveaway!

To win this delightful 1930’s style bunny print dress, print out this colouring sheet for your little one(s) and have them decorate it in their own creative way, using any medium of art supplies they choose.

Once they have completed their masterpiece, help them write their name on the image and then either:

A) facebook it to us by posting a scan of the image or picture of the image on our Facebook wall here


B) upload it as a Twitter picture/scan of your child’s creation and tweet it to us on one of our pages: @alexandalexa or @theirlilworld

C) Email the scanned or photographed image to [email protected]

Contest Closes October 13, 2010

Lookbook Giveaway: Amanda’s Top 5


Amanda, from England, sent in her Top 5 for the Lookbook Giveaway saying “What a beautiful collection, here are my favourites but I could easily choose lots more for my daughter!” 

To vote for Amanda, leave a comment below, or, submit a TOP 5 LIST of your own by following the directions here

The winner of the Lookbook Giveaway will receive a pair of Hunter Wellies OR Baby Crawlers (winner’s choice). 

Amanda’s Top 5


1. MONNALISA Black and White Betty Dress with Tassles, Page 8 (£166.00)  

2. LITTLE MARC JACOBS Ink Blue Coat, Page 29 (£156.00) 

3. CACHAREL Giverny Pinky Flower Print Dress, Page 69 (£139.99)  

4. TORRES Grey Baby Coat with Velvet Trim, Page 66 (£65.00)  

5. RACHEL RILEY Coral Slippers, Page 29 (£88.00) 

Our Day at Bubble Tradeshow

9:30 A.M: Our lovely buyer Vanessa and I arrive at Angel station, stop at Starbucks for some Soy Chai Lattes and find our way to the Bubble tradeshow

09:45 A.M: We take a look around at all the cute booths filled with even cuter clothing and accessories and have a quick chat with some perspective new designers then we head to our first appointment with quirky London kidswear brand No Added Sugar and have some fun choosing our favourites from their lovely fun collection.

10:55 A.M: Having spent a bit too much time at the No Added Sugar booth, we rush over to the Bonnie Baby booth and immediately fall in love with their new collection, some of their baby gift offerings come in little Bonnie Baby milk cartons and it takes us no time at all to choose our favourites with the help of Bonnie Baby’s Clare. We leave feeling confident in our colour filled choices for baby boys and girls, time for our next appointment!

11:12 A.M: We head over to one of our favourites, Rachel Riley, and find Rachel Riley herself smiling big and looking pretty as can be in a cream and green vintage dress. tucked in amongst the lovely vintage inspired fabrics  of her line.

We quickly zone in on her new collection of pyjamas, loving the vintage inspired fabrics of her line then move onto her kiddie perfect swimwear (where we decide her new sailboat print is the cream of the crop) then finally onto girls and baby dresses where we ooh and aww at the fantastic tailoring and fine needlework we admire so much.

13:05 P.M: With our tummies rumbling, Vanessa and I head outside to enjoy a bit of the nice summer day. About half way between Bubble and Angel tube station, we find a vibrant little walk in Mexican restaurant called Chilango and tuck into two HUGE Grilled Chicken Burritos. The service is so fast and the food is so good we finish it almost as fast as we ordered it. We sit and enjoy the sun on their colourful outdoor patio and talk excitedly about the orders we have made so far, before heading back to Bubble for our next appointment.

14:30 P.M:  Calvin Klien underwear for kids is our next stop and we pick all the classic basics and some fun ones too for boys, girls and babies.

15:20 P.M: We head over to a booth where our Australian friend, Richie, creator of Munster Kids is stationed, looking very tanned indeed. We browse his new collection and find a ton of tees and shorts for boys and even some items for girls.

Richie and Munster agent Alister also tell ys about Munster’s T4T initiative which helps supply clothes to orphanages throughout Vietnam and Cambodia. We find out that each season, Munster commissions an artist to design a series of prints for tees and for every commissioned t-shirt sold, they give another to a child in need. We buy their T4T SS11 shirt, and grab a catalogue of their new line to scan in later and give our readers a sneak peak!

16:40 P.M: Last but not least, we go to see Torres, where Spanish designer Javier and rep Alexandra offer us chocolates while we browse through their gorgeous SS11. We find some great pieces for girly girls and a few big sister-little sister sets, all made in different shapes and created with an array of fabrics…the choices leave us with far too many favourites to mention!

17:52 P.M: With our day complete, we head back to the office to show our colleagues the great purchases we made while we get organized for Thursday when we will fly to Florence for our final buying trip to Petit Bimbo tradeshow!

TRENDS FOR SS11 FROM BUBBLE: The futuristic colour wheel of kids fashion seems to say that Spring Summer 2011 will be full of classic summer pastels as well as deeper colours like fuchsia pink, bright yellow, teal, rose pink

Let us know what you think of the SS11 sneak peeks and if there are any brands you think we are missing!

x  Holly & Vanessa

Mini Model: Nikol


With every photoshoot, we meet a new mini model, but we also get to spend time with some of our favourites, including our June Magazine cute covergirl, Nikol, who is not only wise beyond her years, but an interesting, creative and sweet little girl.

Nikol made time for us after her homework was finished to tell us about herself, her aspirations, and what it is like to be a mini model:


Age: 8

Country of Birth: England

How long have you been modelling and what made you decide to be a model?

I have been modelling for two years and it kind of happened by accident. My mum sent in a picture and then all of a sudden I was a model!

What is the best thing about being a model?

What is best about being a model is that I get to meet so many new people every time I do it and I get to make so many new friends. And I get to go cool places and do fun things. Like at the last Alexandalexa photoshoot in Jersey, when it wasn’t my go, I had so much fun digging holes in the sand until they filled up with water and just getting a bit mucky. I also liked playing with the little dog Rosie, she looked like Toto from The Wizard of Oz, she was so sweet.

What is your favourite outfit you wore on the last photo shoot you did in Jersey?

The one with the bag , the gold skirt and the sparkly shirt, it was so cool. (Nikol was wearing Antik Batik’s Lidy Kid Skirt, White Sequin Flower Top, Bongo Sandals and Lulu Black Bag)

What kinds of clothing do you like to wear at the weekend?

It depends on how I am feeling. If I am going to ride my bicycle with my cousin then I just wear a   track suit, if I am feeling really natural and girly I wear pretty dresses with flowers, and if I am feeling a bit silly, I dress all miss matched like Pippy Long Stockings and jump on my bed!

What is your favourite kind of music and who is your favourite band?

I like pop and rock, but my favourite band is the Beatles, their music is so cool, sometimes it’s fast, sometimes it’s slow, but it is all so good, I love it!

What is your favourite book?

Alice in Wonderland, I love Alice in Wonderland.

What is your favourite food?

My mum’s Chocolate soufflé, she is such a good cook, I love everything my mum makes.

What is your favourite colour?

Anything in the light blue family, like turquoise, baby blue, sky blue, powder blue, just blue!

What languages do you speak?

I speak English of course and Bulgarian because my parents are Bulgarian and right now I am learning French in school.

What do you want to be when you grow up?

I want to be an artist, I love to draw, I like to sketch ladies with wings. My dad is an artist too so I learn a lot from him.

What is your favourite subject in School?

Literature, I am writing a book right now, it is kind of like Lord of the Rings but not a scary, it is more like Lord of the Fairies, it’s all about Fairies.

What kinds of things to you do on the weekends when you are all done your homework?

All sorts of things! I love just having a lazy breakfast and doing my art or writing. My parents aren’t that organized so sometimes my mum says (mimicking her mother’s Bulgarian accent) “today we are cleaning the whole house”, but I don’t mind, I kind of like cleaning, my mum can make it fun.

Here is Nikol having fun on the shores of Jersey in her most recent photoshoot with us:


If there are any questions, you or your aspiring mini models would like to ask Nikol, or want to let us know what you think of this interview, leave a comment below!

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