Pitti Catwalk Report: Blauer USA AW11

Children’s fashion shows are far more charming than alarming, but that being said, seeing the professionalism of a three-year-old as they happily parade up and down the runway can sometimes seem a bit odd (though, to be fair, it is far more heart warming and cute, than odd).

After a few fashion shows that were on the ‘serious side’ (as serious as kids fashion can be), our final fashion show at Pitti Biimbo was a new brand AlexandAlexa.com will be carrying for AW11, Blauer USA.

The Blauer show featured professional child models that also doubled as professional dancers who broke up the traditional catwalk procession with impressive choreographed routines.

For the catwalk, the collection featured a huge variety of winter puffer coats and racer inspired leather jackets paired with casual jeans, cargo trousers, loungewear and industrial boots or converse inspired shoes, creating an overall look for the brand that is casual and practical – the perfect combination for kids.

Check out our pictures and videos from the show below and be sure to let us know what you think of the collection!

see more photos here

Alexandalexa.com Kit Worn in Grazia Feature

Since every one of us here at Alexandalexa.com is obsessed with fashion, we almost always grab a Grazia Magazine the second it hits the stands for inspiration, information and a little bit of indulgence.

Though always an enjoyable read, we get especially excited when some of our clothing is featured or kidsbrands are discussed in the publication.

With the most recent issue, we really got to mix business with pleasure with journalist Becky Sunshine’s Fashion’s New Recruits article which featured some great fashion insiders, and their children, dressed to impress.

While admiring each family’s style, we couldn’t help but notice a few familiar pieces on their children’s backs and quickly caught on that we were included in this shoot!

We were featured on Siobhan Mallen’s page, who is Grazia’s associate fashion director, where she was pictured with son Connor, nine, and daughter Scarlett, six.

Scarlett was wearing in a pretty Caramel Baby & Child dress while Conor was dressed in our check Scotch & Soda Shrunk shirt with detachable hood and our DKNY 3D tee.

We thought Siobhan’s kids looked great and we also loved fashion designer Sara Berman’s daughter Lulu dancing about in the silver version of our Rachel Riley shoes.

Let us know if you saw the feature and which of the fashion packs kids you thought had the best style.

Great job Grazia and thank you for including us! We are so proud to have been a part of it!



Behind The Scenes: The Alexandalexa back to School Shoot

This week we did our amazing ‘Back to School’ shoot for alexandalexa.com at Dulwich College in London (where some of Harry Potter was filmed!).

We were so lucky to have Jamelia’s gorgeous daughters Teja and Tiani starring in the shoot alongside a great team of mini models, all of whom were absolute stars on set.

Here are some of our fun photos from behind the scenes! you can see more photos on our facebook page too!


Their Little Wardrobe: Tilly

Mum Laura posted this picture on the Alexandalexa.com facebook wall, so we begged her for permission to post it here too.

We love little Tilly from Scotland, looking pretty in pink in her Torres party dress, getting ready to walk with her mummy to vote on election day.

If you would like to include your little fashionista/fashionisto in the Their Little Wardrobe section of our blog, all you need to do is: snap a photo of your fashionable kid(s), let us know who they are wearing and what fun things they are up to in their fabulous outfit, include their age and name, and email it all to [email protected], subject: Their Little Wardrobe!

Scotch & Soda

Since 1985, Amsterdam based fashion brand Scotch & Soda has been expanding steadily. Their clothing, for both adults and children, is the definition of fusion fashion, mixing vintage and varsity to create a unique line of well made clothing.

The brand began, over 20 yeras ago, with a casual line of menswear, followed by a collection of women’s clothing, before adding their first children’s line, Scotch Shrunk, for boys aged 4-12 years.

The Scotch Shrunk line for boys has the typical Scotch & Soda character: “No frills, no fuss” and is an exact replica of the menswear line, the only difference is, it is sized for children instead of adults, hence its nick name: ‘Shrunk in Amsterdam’!

To add to their empire, in January 2011, Scotch & Soda introduced an additional kidswear collection, Scotch R’Belle, their first girl’s line. The 120 piece collection shares the same laidback vibe as the Scotch Shrunk Boys line, but with much more sophistication and femininity. The introductory collection features fabrics of sorbet pastels, admiral stripes and urban safari prints, as well as stylish t-shirts and jeans with unique embellishments and detailing.

The company partakes in minimal traditional marketing, saying “the clothes do the talking”, Scotch & Soda wants people to love their clothes and have fun wearing them, nothing more, nothing less.

Their laidback motto matches their laidback style, with everything from tropical prints, florals and mechanic style shirts, to posh striped jumpers, cardigans and preppy varsity tops.

Scotch & Soda’s unique collection of affordable clothing has created a DNA that is sought after worldwide and is perfect for kids who like a little bit of individuality in their wardrobe.

Shop the Scotch & Soda collection

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