Festival Fun


-Rock n’ Roller’-


LEVI’S Light Wash Gontran Bermuda Shorts

RAYBAN KIDS Classic Gunmetal Aviators

VANS Pewter and Black Checked Slip-on Trainers

-Little Hipster-

RAYBAN Black Wayfarer Sunglasses

TIMBERLAND KIDS Brown Peaks Island Boat Shoes

TOMMY HILFIGER KIDS Multi-Checked Navy Yellow and Red Brax Shirt

SCOTCH & SODA Brewer Shorts with Braces


-Cool and Casual –

SCOTCH & SODA Floral Print Shirt With Denim Cuffs

BIRKENSTOCK Mocha Brown Arizona Sandals

RARE THE KID Striped Salmon Safari Shorts

FENDI Beige Logo Print Trilby Hat




-Modern Retro-

FINGER IN THE NOSE Green and Red Check Playsuit

AIGLE Red Wellington Boots

RAY-BAN Aqua Marine Wayfarer Sunglasses


-Boho Baby-


POM D’API Plagette Gladiator Sandals In Patent Beige

CHLOE Oversized Sunglasses


- Country Girl –

RAY-BAN Pink Classic Aviators

JUICY COUTURE Dusty Gold Stud Boots

STELLA McCARTNEY White Benny Tee With Horse Print

LEVI’S Sharon Light Wash Shorts


Spring/Summer 2011 Trend Report: Minimalism

The trend for minimalism is commonly seen after cultural oppression, so it is fitting that it has seen a resurrection in our current economic climate. We last saw minimalism in the early nineties when the economy was plagued with recession, pioneered by Calvin Klein and Prada. Fashion was stripped of fussy beading and instead saw clothing shaded in neutral tones and uncomplicated silhouettes.  Although this may sound a little stark for your joyous little one, kidswear designers have taken on the practicality of minimalism, Velcro and poppers are used for fastenings, fabrics are print free and shaded in neutral tones such as stone greys and snowy whites and silhouettes are easy-to-wear, functional and sporty.

DIOR Sleeveless Dress


DIOR White Baby Tee

MAYORAL Playsuit With Bow



MUNSTER Jumpsuit

Words by Junior Magazine Fashion Editor, Matthew Holroyd

Our Jeanius Giveaway Entries

We got some great entries in our Jeanius giveaway, and by chance, the photos happened to hit some of the main themes of designer kids’ clothing for AW10!

First there was Jaden, whose mummy posted a picture of him in his favourite Mayoral Jeans, which she combined with a black cardigan and vintage style t-shirt, giving off that AW10 Relaxed Preppy Look.

Second to be included was Ry, who successfully rocked the AW10 New Age Indie Kid Look with his fringe, baggy jeans and trainers, a picture which reminded his mummy of the good old days at Birmingham Hummingbird (now the o2 Academy Birmingham) when she was an Indie kid herself….and Ry was just a lovely twinkle in her eye.

Finally, Freddy’s mummy posted his picture, showing us the AW10 Rock Look, complete with funky Union Jack tee!

Let us know what you think of these three cutie pies, and keep your eyes open for our next competition!

x The A&A Team

Our JEANIUS Giveaway

Jeans are a staple item in any wardrobe for people of every age. With over half of the world’s population owning at least one pair, these days, jeans are suited for just about every occasion. From sporty to chic and dressy to scruffy, there are so many cuts and so many styles it would be impossible to list them all within the confines of a blog post.

The wash, cut, style and length of Jeans you choose expresses your personal style, and the same goes for your children and babies.

This is why we created our ‘Denim Shop’ here at Alexandalexa.com, to make it easier for you to get that mini wardrobe staple for your little ones, while choosing from the world’s best denim producing kid’s brands like: Diesel, Rock & Republic, Ralph Lauren, Finger in the Nose, Chloe, Timberland Kids and Hugo Boss.

Shop our Denim Shop for easy browsing or, for your chance to win a pair of Diesel jeans from Alexandalexa.com for your baby or child, send post a picture on our FACEBOOK wall of your little one in their favourite pair of Jeans, along with a little explanation of how their jeans reflect their budding style!

Contest ends: Friday September 17, 2010

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