By now we all know that florals are going to be HUGE in adult collections for SS12 and the same holds true for kids. There is nothing sissy about these hot-house styles and garden themes don’t have to exclude boys. As usual Kids’ designers really let their imaginations go to town here with classic, modern, retro, urban, quirky and avant-garde interpretations.
NEW BRAND: Wildfox for kids now at AlexandAlexa
Childhood friends and designers Kimberly Gordon and Emily Faulstich
Introducing the collection for girls by cult American brand Wildfox. Wildfox’s vintage inspired T-Shirts are favourites with celebrities and fashionistas worldwide, little fans include Coco Arquette, Sadie Sandler, Angel Iris Murphy Brown. The label’s whimsical designs have featured in Glamour Magazine, Nylon, In Style and on cult show Glee. The adult collection is characterised by a rebellious, rock-chick vibe but the children’s collection is definitely all about being free spirited and fun.
Stay Cool With AlexandAlexa’s Skiwear For Kids
Ski holidays with kids hinge on high performing kids’ skiwear. Invest in functional pieces designed to keep temperatures constant and little limbs comfortable. Watch our ski video to get a closer look at the brands that will be making all the difference on the slopes this season including Dior, Bogner, Ralph Lauren, Timberland and Napapijri.
We Love Molly-Meg, Modern and Vintage Furniture for Kids
Molly-Meg furniture on the set of AlexandAlexa's toy shoot
As readers of this blog know there are many elements that go into the production of a photo shoot for kids. Props and interiors also have an important part to play in setting the mood. One of our favourite partners that we use on set is Molly-Meg, the design shop that sells wonderful modern and vintage furniture for children.
