BE OUR BUYER: Luxe European Brands for Kids

We invite you to Be Our Buyer! Save the date - May 11 - for the best of Europe sale

Beat The Queue: 'Be Our Buyer' event starts this Friday - don't miss it!

At we scour the world for the best kids’ brands, but as parents only you can really put them to the test. We would like to invite our customers to become our virtual fashion buyers. Shop new kids’ brands at an amazing 50% off and then vote in the ones you loved to join our permanent collection. The ‘Be Our Buyer’ events starts on Friday 11 May  and runs for 72 hours only! Access to the event is by email invitation only. If you have signed-up to a passed ‘Be Our Buyer’ event, no need to enter your details again – you’re on the list and will receive your alert as soon as the sale is live.


We’re really excited this week to bring you three gorgeous hard to find European kids’ labels, all with craftsmanship credentials. Here’s a sneak preview:

Mole Little Norway is in the running to join the permanent range

Naturally Norwegian: this brand prides itself on being green & ethical

Mole Little Norway is an inspiration. Firmly rooted in their Norwegian heritage, taking inspiration from the epic natural surroundings, this little label has big ideas about protecting the planet. Ethical, all natural clothes with beautiful attention to detail (we love the rough carved wooden buttons), these are super stylish designs that are sure to be kept and passed down through the generations.

Une Sardine A Rio is in the running to join the permanent range

French Fancy: This dreamy girls collection is crafted in their atelier in Southern France

Une Sardine A Rio has prestige – not only is the collection crafted in their beautiful atelier in Southern France, but all materials are either recycled or organic. Made with delicate skin in mind, these pieces are breathable and 100% natural, also cut with a practicality by designers who design for little girls on the move! The unique prints are the icing on the cake – a very special collection indeed.

T-Shirts T-Shops is in the running to join the permanent range

All that glitters: Made in Italy, these Swarovski crystal tees are fabulous!

T-Shirts T-Shops. Don’t be fooled by the straight-talking name – this brand has one of the most desirable fashion partners in the world on board – Swarovski. The founder is an expert figure-skating costume maker with an eye for all that glitters. What better way to use this skill than to create designs for kids! These tees are fabulous and each crystal has been laid with passion and love in the fashion capital of the world, Italy.

The ‘Be Our Buyer’ events starts on Friday 11 May  and runs for 72 hours only! Access to the event is by email invitation only. Click here to receive your invite > 

Note: If you have signed-up to passed ‘Be Our Buyer’ events, you do not need to re-register your details

3 Responses to “BE OUR BUYER: Luxe European Brands for Kids”

  1. maria koulourida says:


  2. Ruth says:

    Just taken delivery of three Mole Little Norway cardigans and they are all absolutely beautiful. Very stylish, beautifully made and the merino wool is so fine and soft on my babys skin, she’s 11 weeks old. Really hoping to see more of Mole, fingers crossed they stay on your website

  3. AlexandAlexa says:

    Hi Ruth, thank you so much for your great feedback, Mole Little Norway was extremely popular with our mums. Hope your little girl enjoys wearing the cardigan. We have another lovely baby brand joining us for Be Our Buyer this week, this time from Australia! Keep an eye out for the email.

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