dresses Britain’s Got Talent star

Britain’s Got Talent finalist Ronan Parke was one of the many acts to perform on T4 on the Beach last Sunday. The 12 year old who wowed the judges and received a standing ovation from them and the audience in his audition, a rendition of “Feeling Good”, gave a brilliant performance at the show which also included acts such as McFly, The Wanted and Scouting for Girls, just to name a few.

But Ronan did not only perform like a big star he also looked like one! Looking very cool in a Munster Kids t-shirt, Rock Republic jeans and Boss Kidswear belt, all from, of course.


Cacharel: Corinne Sarrut and Sarah Moon are back!

We are so excited at to bring you Cacharel’s NN collection for Spring Summer 2012!

Cacharel was founded in 1958 by Jean Bousquet, a tailor who started a hand-crafted business of woman’s pants in Paris. In 1963 Cacharel made it to the cover of Elle Magazine, it was the brand’s worldwide debut – success owed to the famous pink crepe shirt now know as “Le Cacharel”.

The 70’s proved the recognition of the brand.  Jean Bousquet rediscovered the Liberty print and entrusted Corinne Sarrut with the task of transforming it into a style and photographer Sarah  Moon with the mission of making it into a brand image – the visual identity of Cacharel ever since.

This legendary two-woman team is back together for a brand new collection dedicated to babies and young children.

Corinne Sarrut brings back Liberty prints and romantic elements to an understated and practical collection, yet one that excels in creativity.

Photographer Sarah Moon’s work is recognized all over the world, she often captures her subjects in motion, giving the shots an ethereal look. Sarah Moon’s photos often show parallels to 1930’s photography – an absence of white, many are damaged, scratched and blackened, just like a very old photo.


Sarah Moon for Vogue Japan, Cacharel, Watanabe and Cacharel


For Cacharel’s NN collection campaign the photographer adds further dream-like quality and brings it to life through two images ‘that depict baby as a gift of life’.

Sarah Moon for Cacharel NN Magazine will report further on Cacharel’s NN collection and other brands and trends, so have it bookmarked!



Trunki: a genius idea!


What a fabulous invention! We have always envied kids that go around the airport riding on their Trunki, particularly when there is nowhere to sit and the team at has often considered buying  some to carry laptops, magazines and all necessities while on business trips… a genius idea and a very cute one too!

One would think that it was an easy ride for Trunki’s inventor Rob Law to market his product; surely the first clever buyer to see it just snatched it with a big order and an exclusivity contract. But that wasn’t so; in fact Rob went on quite a journey to finally bring Trunki to kids (and parents). On this video the inventor of award winning Trunki (17 awards so far, to be more precise) tells the story of Trunki, what inspired him and the stumbling stones along the way; we are glad he made it!

So parents, wave goodbye to tiring travel, tears and tantrums – kids will love to pack, carry and ride their own luggage and to sit through the airport queues too. Of course you can find them at

Pitti Fabulous


AlexandAlexa’s Team at Pitti Bimbo

You know that feeling you get when you buy something new and you are just buzzing with excitement? It’s great, right?

This is exactly how we feel right now at The buying team have just returned from the kidswear trade show Pitti Bimbo in Florence. Battling the 32 degrees Summer sun (ok for some :-) ) they brought home a fantastic photo diary, brilliantly amateur (!) videos and their gorgeous choices for Spring / Summer 2012.

Pitti Bimbo is the biggest trade show for kidswear and takes place in January and June every year in the beautiful city of Florence, Italy. All the best brands showcase their collections for the season to come and welcome buyers into their beautiful booths especially created for the event. From a retro circus for the kids to beautifully produced fashion shows, it’s all happening at Pitti Bimbo.

Of course, we know that you can’t wait to see what’s in store (literally!), so we will be bringing you sneaky peaks of your favourite brands as well as introduce our new exciting labels. So, WATCH THIS SPACE!


WP SlimStat