So sweet for summer – Burberry Baby

Burberry baby clothes

We couldn’t resist sharing these lovely pics of blogger Charlotte  and new baby James enjoying the sun in his new Burberry shorts. We first spotted Charlotte when she was posting some really cool baby-bump fashion online and went on to discover her blog, The Fashion Guitar. If you’re a big fan of mixing high-street with high-fashion you will love Charlotte’s inspiring outfit posts. New Mum Charlotte also gives us ideas for juggling the needs of baby with those of a fashion fanatic. We couldn’t help but giggle at her suggestion for tackling London shopping hot-spot, Oxford Street.

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The first glimpse of our personalised kids’ football kits

 Kids football kits


AlexandAlexa have kicked off the football season with the introduction of official Premier League kids’ football kits for next season. So far with have home, away and training gear for three of the world’s greatest teams, Liverpool FC, Arsenal FC and Manchester United. Expect complete kids football kits and official soccer gear for babies through to 13 years. Most excitingly our kids’ football kits can be personalised when you order.




Read on to take a look at the process as it happens.


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Actress and designer Sadie Frost creates an ‘Urban Cool’ look for girls with Kickle

Sadie Frost KickleIt’s been months in the making and now it’s finally here! We are so excited to introduce to you our fabulous summer collection for little girls, from our own label, Kickle.We’ve gone through a long process to perfect the shapes and prints, and have even had our fashion friends try & test them on their biggest critics – their own kids! Actress and designer, Sadie Frost, chose our Galaxy Print Jumpsuit to create an ‘Urban Cool’ look for her daughter Iris.

Read on for more of Sadie Frost’s styling notes.


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Hair Tutorial: Classic Wave Hairstyle For Girls

This is a special occasion style that anyone can achieve. It will suit nearly any wedding theme and leaves room for accessories such as flowers and headbands. Our celebrity stylist Kota dressed this look two ways to create different looks for classic and romantic weddings Read this entry to see how you can create this hairstyle for girls at home.

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The Baby Issue



This month, our creative team for the A&A Magazine took inspiration from mummy blogger Adele Enersen and photographer Jan Von Holleben and used the talents of set designer Emily Pugh to create these great baby shots to share with you:

Get The Jean Genie Look With The D&G JUNIOR Denim Chambray Romper


Rock All Day, Sleep All Night With This AMPLIFIED KIDS Rolling Stones Licks Body Suit


Follow This Season’s Floral Trend With This Amazing D&G JUNIOR Babies Small Rose Print Jumper Suit


- You can find more of these great images from this shoot in our magazine HERE -

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