BE OUR BUYER: Indikidual is the unique children’s capsule collection that everyone is talking about

Indikidual kids clothes


There is a new little brand on the block that everyone seems to be talking about. The premier capsule collection by London brand Indikidual, comprises of a selection of 100% organic cotton basics which are achingly cute without being sickly-sweet. This new brand hot on in the mummy blogosphere – already a talking point for our favourite bloggers such as Babyccino Kids, Little Scandinavian, Babyology,  Paul & Paula and il Mondo di Ingrid. Be amongst the first to try the Indikidual range when you join us on Friday for the AlexandAlexa Be Our Buyer secret shopping event.


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Meet Natalie Hartley of InStyle UK, the first star of AlexandAlexa TV



Natalie Hartley, Senior Fashion Editor of Instyle Magazine © 2012



She’s been described as being “the cool girl at school, whose outfits you would always rush to copy”, she’s a celebrated London stylist, fashion commentator and the current Senior Fashion Editor of InStyle Magazine UK (impressed yet?).  How excited are we that Natalie Hartley, will be the first of three contributors to be featured in AlexandAlexa’s first ever TV Style Series.

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Mary Fogg Tries Our Craft Kits For Kids

little experience kits

Picture copyright Mary Fogg 2011

Last week we asked Cheshire based mum and blogger, Mary Fogg, to profile one of our The Little Experience craft kits for kids. Mary is something of a craft authority with her blog Mary Poppins recently appearing in Popular Crafts Magazine as one of their sites to be seen. Read on to see what Mary thought of The Little Experience kit set and discover why it was a perfect project for her young daughter.

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Guest Blog Spot: Jennifer Hagler from A Merry Mishap


USA based Jennifer Hagler is the founder of A Merry Mishap blog, essential reading if you are a bit of an interiors fanatic.  Hagler is famous for her original ‘slice-of-life’ photographs, which show the beauty in everyday happenings. We recently asked her to test drive one of our Classic Vilac cars.  Here we share her pictures of the stylish red Vilac car being enjoyed by her two year old son Israel.

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Guest Blogger: Family Friendly Holidays at Lake Como, Italy

The winner of the S/S11 Look Book Giveaway talks to us about family friendly holidays in Lake Como, here you can see her daughter modelling just some of her fantastic AlexandAlexa summer holiday haul.

“Peggy is a mother of two and author of ‘Paul & Paula’ a kid’s design and lifestyle blog. Originally from Berlin and now based in Amsterdam, Peggy is always on the lookout for kid’s style inspiration that goes beyond “pink, princess style and teddy bears”.  The blog has an international focus and is full of her original inspirational images.

Family friendly Italian holidays, view of Lake Como

View of Lake Como Italy, Photo copywrite Paul & Paula 2011

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