The ‘Be Our Buyer’ shopping event is back, with a new look and new opportunities to try the world’s best kids brands



It is time for another hotly anticipated, ‘Be Our Buyer’ secret shopping event,  hosted by leading children’s retailers AlexandAlexa. This is your chance to shop top, emerging kids’ brands at an exclusive introductory price, and ultimately chose which designers go on to join AlexandAlexa’s permanent collection. Check out our four featured brands that will be taking part in the Be Our Buyer shopping event at the end of this week.

Be Our Buyer: How it works

This is your chance to be our Virtual Fashion Buyer. Shop new collections at an amazing 50% off and then vote for them to join our permanent collection.

Be Our Buyer has had a mini makeover


After a short break Be Our Buyer secret shopping event is back with a brand new look and feel. AlexandAlexa listened to your recommendations and has given the shopping event a slick new design – we hope you love the new-look emails.

Remember access to the event is exclusively by email, you must sign up to take part

sign up to be our buyer

What’s so exciting about this week’s Be Our Buyer event?

This week’s event offers shoppers a preview of the most talked about autumn/winter collections. We are very excited to be offering our shoppers this exclusive opportunity to try collections which nobody else has had a chance to grab.


Alpha female nununu

Nununu - Girls, Boys and Babies (0-8 Years)

  Nununu’s urban designs encourage the idea that kids should be seen and heard. Their collection of deconstructed cotton basics includes cheeky slogans which are guaranteed to make you smile. Preview the Nununu collection. 

Indikidual - Babies, Girls & Boys (3 months-6 Years)

London-based label Indikidual has created a unisex capsule collection that encourages children to mix, match and layer jersey pieces themselves – no outfit is ever the same, just as each wearer is unique. Preview the Indikidual collection.

Cowboy Jack - Girls, Boys and Babies (EUR 19-26)

This cult US brand is already a hit with Hollywood’s tots. Crafted from premium leather in a rainbow of colour ways, they’re a quirky addition to any urban cowboy/ girl’s wardrobe. Preview the Cowboy Jack Collection!


  Elfie’s blend of English eccentricity and fairytale touches are added to traditional tweeds and knits, their ethos being that special clothes shouldn’t be saved for Sunday best, but cherished every day. Preview the collection.


Thanks for taking part

Hundreds of parents from around the world have taken part in our secret shopping events. Since the Be Our Buyer initiative began back in November 2012, 14 fantastic independent brands have been voted into the permanent collection at AlexandAlexa.



These are the brands that you LOVED the most so far:


Fred & Frank




Mini Rodini

Fun To See

Tom & Drew

Bamboo Baby
Love Made Love

Have a  hand in picking our next winner.

sign up to be our buyer

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