Poppy is a brand for girls with a new take on princess dressing. This UK based label illustrates their 100% cotton dresses in unique prints that they design around wonderful fantasy stories. The company has serious ethical credentials with policies to limit fabric wastage; their knitwear pieces support a family business high in the Himalayan Mountains. AlexandAlexa are very lucky to be featuring this beautiful collection in this week’s ‘Be Our Buyer’ shopping event.
On Friday 20 July 2012 registered shoppers will have a chance to try Poppy for girls in a secret shopping event, using an exclusive 50% off introductory offer. You can only access the event via an email link from AlexandAlexa so make sure you sign up today!
Poppy collection preview
The fabric used here really speaks for itself, not only is it beautiful and original but it has practical qualities too. “Our cotton has to be shrink, fade and crease resistant and wash at 60 degrees. The dyes have to be formaldehyde free to be safe for babies, and the cotton has to be strong and durable, so that everything we make will last for years and years.”_Poppy
Poppy is home to a small but dedicated team of creative who design the fabrics especially for this label. This makes the garments truly special as you won’t see these patterns used anywhere else.
This is where the magic begins
If you would like to see more of these lovely frocks on AlexandAlexa here is your chance to vote this boutique brand to our permanent collection, sign up to day to take part.
