AlexandAlexa, Winner of The Junior Design Awards’ ‘Best Online Fashion Retailer 2012′

Junior Design Awards best online retailer 2012

The team at AlexandAlexa are delighted to announce that for the second consecutive year we have been awarded ‘BEST ONLINE FASHION RETAILER’ in the prestigious Junior Design Awards.

A big thank you needs to go to all AlexandAlexa customers, you have embraced the past years exciting projects with such enthusiasm. Your support has allowed AlexandAlexa to create a global style destination for kids and a fantastic shopping experience for parents.

Read on to find out about all the fun we have been having in the past year:


AlexandAlexa, home of the world’s best kids’ brands

AlexandAlexa is now home to more brands than ever before, including collections from Missoni (only online at AlexandAlexa) and the premier Marni kids’ collection. AlexandAlexa also introduced an array of exciting new boutique brands such as Wildfox, Merino Kids and Mini Rodini.

New Sports shop now online

Following the amazing success of the AlexandAlexa Toy & Gift shop, AlexandAlexa launched the Sports Shop in June 2012. Now parents have a one a one-stop-shop for all kids of specialist sportswear, including brands for Ballet, Equestrian, Cricket and Motor Sport. Stay tuned for more lines to be added from all your favourite sports brands.


AlexandAlexa fans have selected 13 of our new brands this year by taking part in the secret  ‘Be Our Buyer’ shopping events. AlexandAlexa’s buying team scour the world for the best kids’ brands and then ask our customers to put them to the test. Your favourites join the AlexandAlexa permanent collection.


Pushing the envelope with exciting events


 AlexandAlexa’s unique fashion events are putting kids’ fashion on the map. Last year AlexandAlexa hosted an online Kids’ fashion week, previewing children’s collections from some of the worlds’ leading designers. This event along with the launch of our pop-up parenting broadsheet, the Lexem, received extensive coverage in the press, including features by British Vogue and Junior Magazine. Our collections frequently feature in the pages of major publications such as Hello, Grazia, Sunday Time’s style, Brides Magazine and a host of leading parenting blogs.




Style advice from those in the know


Alexandalexa are always thinking of great ways to make your visit to our site even more fun. On the site you will find original photography and editorial content. This year AlexandAlexa brought you initiatives such as the the video style series and video Summer Catalogue – giving you inspiration and guidance from the experts.


kids swimwear

View our AlexandAlexa SS12 catalogue online

Introducing Kickle, AlexandAlexa’s private label Kickle


AlexandAlexa has been partnering with the world’s best kids’ brands for the past 5 years so it only made sense to put that knowledge to use and produce our own private label. We like to think of Kickle as value for quality, fashion made fun – an ethos which is now part of a designer T-shirt collection and beautiful summer range for girls.

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