Boy-o-boy! Be Our Buyer is back with special brands just for boys as well your girly favourites


 You asked and they listened, this week AlexandAlexa is featuring two Be Our Buyer brands that little boys will love as well as two great brands to cater for the girls.

The Be Our Buyer shopping initiative is all about real parents telling about the kinds of Kids’ brands they would like to see on the website. In the past couple of weeks we have been quizzing Be Our Buyer shoppers about and one common request is that we feature some really fantastic brands that cater for boys.

Join us this week to get some of these lovely clothes at an exclusive 50% off introductory price! Meet this week’s featured brands


What is Be Our Buyer and how does it work?


This is your chance to be our Virtual Fashion Buyer for kids’ retailer Shop new collections at an amazing 50% off and then vote for them to join our permanent collection. So far 100’s of parents from around the world have taken part and 14 new brands have joined AlexandAlexa based on their feedback.

Be our buyer how does it work


Meet this week’s brands, click on the image for the collection preview.


Furious Kingston (Boys, 1-9 years)

Furious Kingston is one of the exceptional kids’ brands coming out of Australia at the moment. These sweet styles for little gents will charm you with their vintage inspired details and amazing fabrics. Each style only has a limited run making these already coveted pieces extra special. We know you guys love hats so we have secured as many of them as we can!



Preview the collection >
Poppy (Girls, 0-7 years)

We love this new take on the princess dress. UK label Poppy illustrates their 100% cotton dresses in unique prints that they design around wonderful fantasy stories and print here in the UK. The company has serious ethical credentials with policies to limit fabric wastage; their knitwear pieces support a family business high in the Himalayan Mountains.

Red and blue dress by poppy children


Preview the collection>

La Miniatura (Boys, 2-14 years)

What happens when a former rock star turns his hand to fashion design?  Since breaking into fashion Jeffrey Sibela has earned himself a celebrity following and was a winner in our favourite show Project Runway. Inspired by his own son, Sibela started the much loved boys brand La Miniatura and already it is a hot favourite with Hollywood parents!  Rock-and-roll is a clear influence on the La Miniatura collection. You will love the dapper suits, skinny cut pants and baby-rocker prints. #Rockstarbaby



Preview the collection >


Shampoodle (Girls, 1 month- 11 years)

Hip Stockholm based brand Shampoodle, has produced a delightful range of summer essentials in sorbet shades for girls. Their ergonomic design seeks to give kids freedom and therefore freedom to play. Look for quirky details such as ruffles, peg-leg cuts and high waisted styles to give casual dressing a fashion edge.


Preview the collection >


All these brands will be featured in our BE OUR BUYER shopping event starting Friday 20 July , where registered shoppers can make the most of our 50% off introductory offer. Access to this event is exclusively via an email link from AlexandAlexa. Make sure you sign up today!



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