TREND WATCHING SS12: Kids’ Statement Swimwear



swimwear trends for kids

In December we were getting all excited about new season skiwear, now the spotlight is on swim. If you’re lucky enough to be escaping winter to warmer climes or be a resident of the southern hemisphere you will already be thinking about updating the kids’ beach essentials and when you consider that children will be living in their swimwear over the summer months it is worth investing in quality fabrics with high-energy detailing. This season AlexandAlexa loves Statement Swimwear, with new collections from Europe and Brazil and are delighted to be showcasing new collections from Missoni and D&G Junior.


Girls Swimwear

 This year AlexandAlexa has added the Missoni SS12 collection to our permanent range. AlexandAlexa is the only UK e-commerce client for the Missoni Girl SS12 collection.  The label’s unmistakable crochet Zigzag pattern is the perfect summer print. There are several options for swimwear cuts, which can be teamed with this cute Missoni crocheted bag with a blue and white plait strap.

Missoni Crocheted Bag

Missoni Crocheted Bag - Prints Perfection!


From the home of the Copacabana comes Submarine swimwear, with designs that reflect the brands tropical Brazilian roots. Submarine has a commitment to producing original, elegant and suitable looks for little girls and this label is our pick for hot-house florals.  We also love their kissing fish motif. If you are looking for a bit more coverage in the sun we love the shorttall styles for babies and toddlers.


Red Shortall for babies

Submarine Red Polka Dot Swimsuit

Boys’ Swimwear


 Boys’ brand Vilebrequin was born 1971 in St Tropez where their swimshorts were crafted out of spinnaker sale canvas for its fast drying properties; the dedicated children’s collection was introduced in 1995. We love this brand for its divine prints, which are created by Vilebrequin designers and printed onto the fabric using specialist technology. The collection is bold but always stylish with luxury details like 100% cotton linings and practical features like Velcro fastening pockets. Choose from cotton or fast drying Polyamide styles and match these trunks with the labels logo tees for after sun.

Swimming Trunks for Boys by Vilebrequin

Vilebrequin multi-coloured elephant print swimshorts

Zeybra swimwear for boys is also new to AlexandAlexa for SS12. This Italian brand has boutiques in the worlds’ most exclusive areas and also a favourite for its use of bold designs. These trunks are super-functional with drawstring waists and three pockets for keeping shoreline treasures.


Cruise Collection from D&G Junior

We are delighted to welcome back the cruise collection from D&G Junior. The takes its inspiration directly from the adult collections by having fun with bandana motifs. Team the bikinis, trunks and one-piece styles with matching beach cover ups and accessories.

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