Designer Profile: Paul Smith

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Iconic London designer Paul Smith launched Paul Smith Junior for little mischief makers in 2010. Staying true to his vision of a bright punchy pallet, Paul Smith for kids reworks silhouettes from the grownups catwalk to create fun but practicle pieces for children. This season we love bright graphic prints for Paul Smith Boys and flouncy shapes for Paul Smith Girls. Both style features are great for colour blocking fans and add a little fun to smart dressing.

“The clothes allow people to express their character rather than overwhelming it.”-Paul Smith
Paul Smith Junior Boys and Girls AW11 at AlexandAlexa

A selection from Paul Smith Junior in the AlexandAlexa AW11 Look Book

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