Their Little World: Ellis

Little Ellis Kirby, age 1, from England, playing under the watchful eye of his parents with birthday balloons in his stylish Diesel beach set shorts!

We love how chilled out Ellis is, in his stylish shorts, on what looks like a lovely break from the sun on a family vacation.

If you would like to include your little fashionista/fashionisto in the Their Little Wardrobe section of our blog, all you need to do is: snap a photo of your fashionable kid(s), let us know who they are wearing and what fun things they are up to in their fabulous outfit, include their age and name, and email it all to [email protected], subject: Their Little Wardrobe!

Lookbook Giveaway: Hayley

The first North American entry came in today from Hayley, who comes from Canada, and who sent us her Top 5 picks from the AW10 Lookbook for our Lookbook Giveaway

To vote for Hayley, leave a comment below, or, make a TOP 5 LIST of your own by following the directions here

The winner of the Lookbook Giveaway will receive a pair of Hunter Wellies OR Baby Crawlers (winner’s choice). 

Here is Hayley’s Top 5: 

1. D & G JUNIOR Denim Dress, Page 56 (£286)
2. KID BY PHILLIP LIM Cocoon Chunky Cardigan, Page 77 (£161.50)
3. PAUL SMITH Woollen Shorts, Page 65 (£69.00)
4. CHLOE Baby Pyjama Romper, Page 76 (£72.50)
5. DIESEL Light Wash Skinny Jeans, Page 84 (£68.00)

Get The Look: Urban Rules Photoshoot

To showcase some of the best beach styles for SS10 kidswear, the team hit the beach with some of our favorite mini models and a bag full of clothes to create these great looks for you!


FINGER IN THE NOSE faded black tee with super girl, £19.00


DIESEL print tee with hand, £12.00

DKNY purple skinny denim jeans, £29.50


FINGER IN THE NOSE, white skinny jeans, £37.50

FINGER IN THE NOSE, grey tee with tiger print, £17.50


MUNSTER KIDS black and lilac print shorts, £22.50

Pitti Bimbo, Day 2

 Today is still just as hot, but rather than complaining about it, today we will embrace it! After all, during winter we complained about being cold, it seems a bit hypocritical to now complain about being hot, doesn’t it?

09:00 – We stop at a air conditioned restaurant (link) but this time, our appetites are big so we sit in and have more of a French breakfast of Hot coffee with (skim) milk and a ham and cheese croissant, though we are in Italy, buyer Vanessa is French, so we had to squeeze a croissant in there somewhere!


09:45 – Once at the show, we go to see Fendi, which has a great collection of checks and stripes for boys and floaty natural dresses with soft prints for girls, and the hottest accessory for both sexes seems to be the Fendi print trilby.  (We saw the Fendi fashion show too, which had most of the models wearing chunky almost winter style boots or wellies, paired with summery layers and soft fabric blazers).

11:30Galluchi is next, a brand we have just started carrying for this coming AW10 season, but we loved what we ordered so far, so we simply had to go back for more….again: shoes, shoes, shoes, we LOVE shoes!


12:15 – Lunch! We decide we must have some Pizza today, to get back to our Italian eating, so we pop into a little pizzeria and get a slice each as well as a very cold fizzy drink!


13:30 – We go to visit the booth of Imps & Elfs, whose items have been carrying for quite some time. Their ethical, modest and wonderfully tailored clothing brings us back each season, and this season is no different. We still Love it!

15:00 – London based brand Hackett is another full time favourite for us, old school classics with a new age twist, their little debonair gentleman’s wear, represents quintessential British style, which is always fantastic.


16:30 – BOOM! We see the Diesel booth which is full of bright colours, the brand, famous for its urban style, has some show stopping shirts that are loud, demanding and oh so perfect for your little style-setter and of course, AMAZING jeans, which we always rely on Diesel for.

17:45 – Whatever you do, do not say good bye to your florals this season, as we enter the D&G Beachwear booth, we are bombarded with amazing floral prints, combined with frills for girls and fantastic tropical prints for boys. We make a BIG order for next year’s Swimshop wishing we had our own swimwear with us to help us battle the heat!

18:30 – Last, but not least, is Juicy, who is still as girly and glam as can be. They have some great new accessories that have not been offered before, cute t-shirt designs and some changes to the classic track suit that we couldn’t help but love.

19:00 – Time to go to the airport and catch our flight! Tired from the buying and the heat, we think it might not be a working flight, perhaps a sleeping flight instead!

We leave you with this funny picture of Alex (the Alex of Alexandalexa) with one of the Freddie’s Garage guys (who we did not order from, but loved their concept!)

In The News: Magazine guest edited by Charlotte Hinton


global_logo recently published their January online magazine. This month’s guest editor was Charlotte

Hinton, founder of online luxury fashion site Since launching FC, as it is affectionately

known among the fashionistas, Hinton’s unique vision of womenswear, combined with practical advice and

exclusive invites to insider events, is second to none. In December 2009, the ex city lawyer added children’s

wear to her repertoire and this year sees the launch of the new FC magazine, blog and style-packed video content.


Charlotte has chosen 5 of her favourite products from A&A’s new spring summer collection:



“Dresses are versatile at any age”, Charlotte says, “Pair this with either a cashmere cardigan or a long sleeve tee.”

Little Marc Jacobs: Purple Little Marc Jacobs Dress, £77.00





“I love the ‘Pink Ladies’ feel to this eighties-inspired jacket and can think of several little ladies who would love it too!”

Diesel: Hot Pink Jacket, £69.003707-0




“Liberty prints are very now and the delicate pastel colours combined here are perfect for spring.”

Cacharel: Head Scarf, £30.003749-0




“This striped rugby set is just too cute! I also like the comfort factor here. The brushed cotton interior feels incredibly soft and luxurious.”

Ralph Lauren: Yellow and Navy Stripe Rugby Set, £75.503635-0




“The envelope style pockets on these jeans are very stylish. My friend’s little boy would love hiding pieces of Lego, creepy crawlies ect In them!”

Scotch & Soda: Jeans, £69.00


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