Pitti Fabulous


AlexandAlexa’s Team at Pitti Bimbo

You know that feeling you get when you buy something new and you are just buzzing with excitement? It’s great, right?

This is exactly how we feel right now at AlexandAlexa.com. The buying team have just returned from the kidswear trade show Pitti Bimbo in Florence. Battling the 32 degrees Summer sun (ok for some :-) ) they brought home a fantastic photo diary, brilliantly amateur (!) videos and their gorgeous choices for Spring / Summer 2012.

Pitti Bimbo is the biggest trade show for kidswear and takes place in January and June every year in the beautiful city of Florence, Italy. All the best brands showcase their collections for the season to come and welcome buyers into their beautiful booths especially created for the event. From a retro circus for the kids to beautifully produced fashion shows, it’s all happening at Pitti Bimbo.

Of course, we know that you can’t wait to see what’s in store (literally!), so we will be bringing you sneaky peaks of your favourite brands as well as introduce our new exciting labels. So, WATCH THIS SPACE!


Best Online Fashion Retailer Award by Junior Magazine!

Think Oscars, Grammy and BAFTA awards… in the kids’ world the Junior Design Awards by nonetheless than Junior Magazine is the achievement of the year for kids’ brands and retailers.

And the winner for Best Online Fashion Retailer goes to… (drums rolling please)


The Junior Design Awards for 2011 – ‘the only awards that recognise style and excellence in style & design – and everything in a child’s life’ – picked the best of 2011 in 7 categories across the kids’ universe: Fashion, Lifestyle, Interiors, Travel, Food, Toys and Books.

The team at AlexandAlexa.com is so proud and excited for this astonishing achievement, but our excitement does not end here… some of our favourite brands are also well deserved winners:

Junior Gaultier was awarded Best Designer Girl’s Fashion.

Paul Smith Junior has taken the lead on Best Designer Boy’s Fashion.

Bonnie Baby is the favourite for the little ones and won Best Designer Baby Fashion.

The panel of 12 judges, which included singer Sophie Ellis-Bextor, designer Elspeth Gibson and creative director Fredrik Ahlin had a hard task at hand and only two days to reach a final decision, we would like to thank them for picking AlexandAlexa.com.

A big thank you to Junior Magazine for our award, we are getting ready to snatch the award again next year… just keep an eye on this space for next season’s sneaky previews…


Game, Set, Match!

It’s that time of year again, Wimbledon is upon us. And as we all pray for the rain to disappear and suitable tennis weather to arrive in time for the games, we can also start our preparations for what to wear as well.

Sport Luxe style is a good start, but Ralph Lauren’s Wimbledon collection is an ever better option. The range of refined sportswear, inspired by the world of tennis, will ensure your budding tennis pro brings style to the courts this season.

Shop The Wimbledon Collection HERE

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