Is your Child a Secret Genius?

AlexandAlexa Class of 2011
Take our fun quiz to discover your child’s Back to School profile! Could your child be the next Picasso or do they have a chance at Olympic gold? Discover their back to school profile and our recommendations for cool Back to School bags, shoes, jackets and more!




Introducing The Class of 2011, a back to school campaign that celebrates real talent.  10 year old Ryan Turner has appeared in the latest Harry Potter film and 7 year old Leilah Poulain has a painting hanging in London’s Saatchi Gallery.  Take our Back to School Quiz to discover your own children’s hidden talents and our recommendations for cool Back to School bags, shoes, jackets and more!


Watch the Back to School Campaign Trailer


Meet the Class of 2011

Ryan Turner Actor

Ryan Turner – Hollywood’s Next Big Hitter

Ryan Turner has a starring role in Harry Potter and the Deathly Hallows — Part II. Ryan only ever gets stage fright in front of his friends and his inspiration is Harrison Ford.In the future Ryan would like to do more films and would love to become the next action hero.  Ryan wears Scotch & Soda T-shirt and chinos and a Paul Smith Junior cardigan.

Amelia-Prima Ballerina
Amelia’s greatest achievement is studying grade 4 ballet after learning to dance at just three years old. Her fluent French means she’s a pro at learning all of the different ballet positions. Her favourites are a first arabesque and developpé à la seconde. Amelia is Inspired by Darcey Bussell (and her Magic Ballerina books). Amelia wears cardigan by Rachel Riley, Hunter boots, Paul Smith Junior T-shirt and skirt.

Paige Hewitt

Paige’s greatest achievement was winning gold for Surrey at the intercounty gymnasticsPaige trains for 23 hours per week and hopes to increase this with morning sessions before school every day. She is inspired by Olympic gymnast Beth TweddleIn. In this shoot she wears a Paul Smith Kid’s dress and socks.

Arul Gupta -Chess Player

Arul is representing England in the European Youth Chess Championship in Bulgaria later this year. Arul was four years old when he played his first game of chess. After Bulgaria’s tournament, Arul hopes to focus on his music — he wants to be a musician when he’s older. In the shoot Arul wears Ralph Lauren

Shane Thomas – Mini Maestro

At just 11 years old Shane can compose classical scores in his head and play by ear any song on the radio. He also needs just 30 minutes practice a day. Shane’s dream is to be a super-famous composer — one who is always remembered – he already performs to audiences of thousands. Shane wears Scotch Shrunk blazer with a Paul Smith Junior T-Shirt and Jeans. A big thanks to Yamaha for lending us the beautiful Flat Back Clavinova Piano for the shoot:

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