Leilah Poulain features in our Back to School Campaign as one of our class of 2011. This seven year old has a remarkable story, how many of us can claim that we have had our painting exhibited in the London Saatchi Gallery?
Artist Extraordinaire, Leilah Poulain
Every AlexandAlexa image has a story to tell. Every aspect of the styling, photography and overall aesthetic has been agonised over by a team of super creative people. Here is a sneak peak at this week’s shoot for our upcoming Birthday Club campaign.
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Iconic London designer Paul Smith launched Paul Smith Junior for little mischief makers in 2010. Staying true to his vision of a bright punchy pallet, Paul Smith for kids reworks silhouettes from the grownups catwalk to create fun but practicle pieces for children. This season we love bright graphic prints for Paul Smith Boys and flouncy shapes for Paul Smith Girls. Both style features are great for colour blocking fans and add a little fun to smart dressing.
A selection from Paul Smith Junior in the AlexandAlexa AW11 Look Book
The winner of the S/S11 Look Book Giveaway talks to us about family friendly holidays in Lake Como, here you can see her daughter modelling just some of her fantastic AlexandAlexa summer holiday haul.
“Peggy is a mother of two and author of ‘Paul & Paula’ a kid’s design and lifestyle blog. Originally from Berlin and now based in Amsterdam, Peggy is always on the lookout for kid’s style inspiration that goes beyond “pink, princess style and teddy bears”. The blog has an international focus and is full of her original inspirational images.
View of Lake Como Italy, Photo copywrite Paul & Paula 2011
Remember the days when things were built to last, well these classic Back to School bags from All About Tom are just that. New to AlexandAlexa, the range is made from real leather and handmade in England. Not just cool for school, these are perfect wardrobe essentials for Retro lovers young and old.
All About Tom satchels come in two sizes 14” and 11” and in an array of colours. This back to school season AlexandAlexa is featuring yummy Liquorice Black, Toffee Brown, Poppy Red, Candy Pink and Preppy Purple. Satchels are still huge this season, combining practicality with timeless style.
These designer school bags are an investment piece and are inspired by the traditions of Oxford. AlexandAlexa is delighted to be able to bring emerging British designer brands to the rest of the world.
Here at AlexandAlexa we have been bugging the buying team to bring in even more of our favourite colours! You can help, by voting in our facebook poll for our next All About Tom hue! Head to our facebook page to have your say, polls close Friday 19th of August.
If you have questions about All About Tom satchels please contact customer service at AlexandAlexa: [email protected]
