Once upon a time…deep in a Norwegian forest, mother and designer Elisabeth Grønning Rognmo was dreaming of her own childrenswear label. From her eco-friendly straw-bale home, Elisabeth dreamt up Jumina, a unique label for girls inspired by her own magical childhood memories. If you are also finding yourself enchanted by Jumina, here is your chance for you to vote it into the permanent collection at AlexandAlexa.com.
One of the best things about summer dressing has got to be the sudden injection of colour into our wardrobes. However it can be tricky to put together outfits when every piece is making a statement. The trick to really working colour is to build a summer wardrobe around a colour palette. One kids’ brand which has embraced high-energy colour dressing is Ralph Lauren. Follow our guide and learn how to colour match the collection for girls, boys and babies.
In 1963 British designer Ben Sherman returned from travels in America inspired. After observing the uniforms of American polo players he decided to create a new kind of shirt, with an innovative button down collar. Ben Sherman’s designs also quickly became famous for his controversial use of colour, incorporating candy pink, pale blues, yellows and greens into traditional English checks and ginghams. This new style was completely revolutionary in England and the look was quickly taken up by the pioneers of British youth culture. Following this golden era for London style, Ben Sherman went on to become a defining brand for every trans-atlantic youth movement for tthe next 50 years.
Here at AlexandAlexa.com we scour the world for the best kids’ brands, but as parents only you can really put them to the test. We would like to invite our customers to become our virtual fashion buyers. Shop new collections at an amazing 50% off and then vote for them to join our permanent collection. The’Be Our Buyer’ events starts on Friday 13 April and runs for 72 hours only!
To find out more and get involved click here:
All little girls have coveted a pair of party shoes. Joyfolie evokes that special party-shoe magic with their lovely hand-finished shoes for girls. If you would like a pair of unique occasion slippers or boots at a special introductory price make sure you sign up for this Friday’s ‘Be our buyer’ secret shopping event. If this brand delights you and your daughter you can vote for it to join the permanent collection at AlexandAlexa.com
