We are so excited at Alexandalexa.com to bring you Cacharel’s NN collection for Spring Summer 2012!

Cacharel was founded in 1958 by Jean Bousquet, a tailor who started a hand-crafted business of woman’s pants in Paris. In 1963 Cacharel made it to the cover of Elle Magazine, it was the brand’s worldwide debut – success owed to the famous pink crepe shirt now know as “Le Cacharel”.

The 70’s proved the recognition of the brand.  Jean Bousquet rediscovered the Liberty print and entrusted Corinne Sarrut with the task of transforming it into a style and photographer Sarah  Moon with the mission of making it into a brand image – the visual identity of Cacharel ever since.

This legendary two-woman team is back together for a brand new collection dedicated to babies and young children.

Corinne Sarrut brings back Liberty prints and romantic elements to an understated and practical collection, yet one that excels in creativity.

Photographer Sarah Moon’s work is recognized all over the world, she often captures her subjects in motion, giving the shots an ethereal look. Sarah Moon’s photos often show parallels to 1930’s photography – an absence of white, many are damaged, scratched and blackened, just like a very old photo.

 

 

For Cacharel’s NN collection campaign the photographer adds further dream-like quality and brings it to life through two images ‘that depict baby as a gift of life’.

AlexandAlexa.com Magazine will report further on Cacharel’s NN collection and other brands and trends, so have it bookmarked!